The Report Series

The System — Written Down for the First Time

Fifteen reports covering every component of the MVProSpect motivated seller data intelligence system — organized in the exact sequence the system is designed to be learned.

🎁 Free Download — MVProSpect Property & Professional Quick Reference Card. Every property type and professional type on one printable page.

Download Free
Stage 1 — Data Foundation: Prepare the Data, Read It, Classify It
1
Data Preparation

Pulling and Preparing CAD Data

The step-by-step process for downloading, cleaning, and preparing Dallas County CAD data — including the OWN# count, owner-occupied flag, and color coding system that makes 850,000+ records workable.

2
Foundation — Start Here

The 22-12-2 Funnel

The three-tier reading system behind 1,000+ DFW acquisitions at an average below 50% of market value. The 2% homerun zone where motivated sellers turn over at 29-37% annually against a 6.775% county average.

3
Complete Field Reference

The TAGG Classification System

The complete field manual. 11 TAGG categories, 35+ deed types documented, signal strength scores, high-signal combination analysis, 7 specialty lists, and the Quick Reference Signal Strength Index.

Stage 2 — Lead Generation: Every Motivated Seller Lead Type
4
Seller Psychology

Motivated Seller Psychology

Six seller psychology profiles from 35 years of motivated seller conversations — what each seller type is carrying and how to calibrate every approach before you make contact.

5
Estate & Probate

The Estate and Probate Opportunity

How to find estate and probate properties before any attorney has been engaged. The complete identification methodology and the affidavit of heirship deal structure most investors never learn.

6
Inherited Property

Finding Inherited Property

The post-transfer heir situation that single-year data makes invisible and the MVProScan backtest makes findable. The C/O name signal, surname matching, mailing address drift, and the TAGG-and-sort process.

7
Lead Multiplication

Stacking Leads

How to turn one motivated seller signal into five connected conversations. The portfolio owner stack, neighborhood cluster stack, family network stack, referral chain stack, and AO+EQ graduation.

Stage 3 — Contact and Close: Four-Tier Marketing, Conversation, and Offer
8
Marketing System

The IV-Tier Marketing System

The four-channel motivated seller marketing framework. Direct mail as the 22% shotgun. Telemarketing as the 12% rifle. Canvassing as the 2% ASAP. Online presence as the net that catches everyone the first three tiers pushed toward you.

9
Conversation Framework

The Conversation — Front to End

The complete motivated seller conversation architecture from the first word to the follow-up. Not a script — a framework. Opening, probe, pivot, objection handling, rebuttal, referral push, and MVProScan reactivation.

10
Negotiation

Negotiating With Motivated Sellers

The graceful lowball technique word for word. The follow-up system that closes deals months after the first contact. The four-channel sequence in detail from first contact through signed contract.

11
Offer Craft

Strategic Lowball Craft

The complete in-person offer system — phone qualification, walkthrough, repair list, in-person graceful lowball, owner finance alternative, no-weasel-clause philosophy, and the contract walkthrough that produces a 95%+ close rate.

Stage 4 — Advanced: Portfolio Acquisition, Exit Strategy, and the Backtest
12
Portfolio Acquisition

Package Deals

How to identify multi-property owners, convert a single-property conversation into a full portfolio acquisition, and price a blended offer across different property types.

13
Exit Strategy

The Exit Strategy Playbook

How to read any motivated seller prospect through four exit strategy lenses — wholesale, fix-and-flip, rental hold, and owner finance — and choose the exit that serves the seller and produces the best return.

14
Annual Backtest

MVProScan — The Annual Backtest Methodology

How to compare five years of property history to find motivated sellers while their situations are still developing — before any competitor working single-year data has any idea they exist.

15
Contact Intelligence

Finding Contact Numbers

The methodology for finding a phone number or email address for almost any property owner — including the situations most investors give up on. The skip-tracing philosophy and the approaches that work.

Reference and Tools
Ref
Complete Reference

Property Type and Professional Reference Guide

Every property type and every professional type in the Dallas County CAD system — what each looks like in the data, which signals apply, and which leads every professional needs.

Free
Free Download

Quick Reference Card

Every property type and every professional type on one printable landscape page. Free — no catch.

Bundles

Save When You Buy the System

Each bundle is a complete stage of the MVProSpect learning journey. Buy the stage you are working on now, or buy everything at once.

Bundle 1

Data Foundation

Reports 1+2+3 — Prepare, read, and classify the data.
$297
Saves $44
Buy Bundle
Bundle 2

Lead Generation

Reports 4+5+6+7 — Every motivated seller lead type.
$347
Saves $41
Buy Bundle
Bundle 3

Contact and Close

Reports 8+9+10+11 — Marketing, conversation, offer.
$347
Saves $41
Buy Bundle
Bundle 4

Advanced

Reports 12+13+14 — Package deals, exit, backtest.
$347
Saves $44
Buy Bundle
Bundle 6 — Recommended for FARM Applicants

FARM Associate Starter

Reports 1+2+3+8+9+10 — Everything a FARM associate needs before working their first territory.
$497
Saves $83
Buy Bundle
Bundle 5 — Best Value

Complete System

All 15 reports — the complete MVProSpect curriculum from data preparation through advanced acquisition.
$797
Saves $200+
Buy Bundle