About MVProspect

35 Years. Written Down for the First Time.

The MVProspect system was never a course, a product, or a platform. It was a working methodology — developed in the field, refined across 1,000+ acquisitions, and used exclusively by its creator for over three decades in DFW Texas.

35+
Years in DFW Real Estate
1,000+
Acquisitions Validated
<50%
Avg. Purchase Price of Market
4.9×
Industry Average Transaction Rate

The System Was Built in the Field — Not a Conference Room

Gregg Hill has been buying motivated seller properties in DFW for over 35 years. Not as a trainer, a coach, or a course creator. As a buyer — finding sellers, making offers, writing contracts, and closing transactions at an average below 50% of market value across more than 1,000 acquisitions.

The MVProspect system grew out of a simple observation: the county appraisal district data that every investor in DFW could access contained far more information than anyone was reading. The equity was there. The ownership profile was there. The life circumstances that produce motivated sellers were declared in the exemption fields. The transaction history was in the deed dates.

Nobody was reading it systematically.

The 22-12-2 funnel, the TAGG classification system, the MVProScan backtest, the graceful lowball technique — none of these were designed in advance. They were discovered through repetition. Patterns that appeared across hundreds of transactions became a methodology. A methodology that worked became a system. A system validated across 35 years became MVProspect.

The report series is the first time any of it has been written down.

Field Validation — Dallas County

2018 — Predicted 2% List Turnover 29.52%
2019 — Predicted 2% List Turnover 37%
Dallas County Average Turnover 6.775%
Transaction Rate vs. Industry Average 4.9×
"The data finds them. The read identifies them. The conversation earns the deal. It has always worked this way. I just never wrote it down until now."
— Gregg Hill, Founder, MVProspect — DFW Texas
The System

Every Component — Documented

The MVProspect report series covers every element of the system from the raw data download through identification, contact, offer, and closing.

Data Foundation

CAD Data Preparation

How to download, clean, and prepare county appraisal district data. The OWN# count, the owner-occupied flag, the color coding system, and the Master Sort that makes 850,000 records workable.

Reading System

The 22-12-2 Funnel

The three-tier system that reads 850,000 raw county records down to the 2% homerun zone — where motivated sellers turn over at 29-37% annually against a 6.775% county average.

Classification

The TAGG System

Eleven TAGG categories, 35+ deed types, signal strength scores, and the combination analysis that produces a complete motivated seller portrait from publicly available data.

Backtest

MVProScan

The year-over-year comparison that finds motivated sellers while their situations are still developing — before the estate designation appears, before the mailing address fully separates, before any competitor sees it.

Conversation

The Contact System

Direct mail, phone, canvassing, and online presence — the four-channel marketing sequence and the complete conversation framework from opening to referral push and MVProScan reactivation.

Closing

Offer and Contract

The graceful lowball technique, the no-weasel-clause philosophy, the contract walkthrough in plain language, and the approach that produces a 95%+ close rate on written contracts.

Start With the Foundation

Report 1B — The 22-12-2 Funnel — is the foundational report in the series. If you read one report, start there.

View All Reports Get in Touch