Real Estate Data Intelligence

Find the 2% Before Anyone Else Knows They Exist

MVProspect is a county-level real estate data intelligence platform that identifies the top 2% of motivated sellers in any market — validated at 4.9x the industry average transaction rate.

1,000+
Acquisitions Validated
<50%
Avg. Purchase Price of Market Value
35+
Years Field Validated

Field validated. In 2018, the MVProspect predicted 2% list turned over at 29.52% — against a county average of 6.775%. In 2019, 37%. Same system. Same methodology. The data changes. The read does not.

4.9× Industry Average Transaction Rate
The System

The 22-12-2 Funnel

The same three-tier reading system that has produced 1,000+ acquisitions at an average below 50% of market value — now documented for the first time.

📊

22% — The Equity Universe

Of 850,000+ raw county appraisal records, 22% carry enough equity to make a below-market transaction structurally viable. This is your working universe.

22% of County Data
🎯

12% — Marketable Data

After deduplication, junk removal, and TAGG classification, 12% of records survive as clean, marketable motivated seller data — real owners, real situations, real equity.

12% Marketable

2% — The Homerun Zone

The top 2% where high-signal TAGG combinations converge — the motivated sellers turning over at 29-37% annually against a 6.775% county average. This is where the deals are.

2% — 33% Annual Turnover
Validated Results

The Numbers Speak for Themselves

Not projections. Not estimates. Field-validated results from the same system, applied consistently, across two decades in DFW Texas.

2018 — Validated Annual Turnover

29.52%

The predicted 2% list turned over at 29.52% — against a Dallas County average of 6.775%. 4.4× the market rate.

2019 — Validated Annual Turnover

37%

The same system, same methodology. 37% annual turnover on the predicted 2% list. 5.5× the county average.

1,000+

Acquisitions. Average below 50% of market value. 35 years.

The MVProspect system was not built in a conference room. It was built in the field — one acquisition at a time, one county record at a time, over 35 years of motivated seller transactions in DFW Texas. Every report in the series is validated field experience, written down for the first time.

The Report Series

The System — In Writing. For the First Time.

Fifteen reports covering every component of the MVProspect system — from raw data preparation through motivated seller identification, conversation, offer, and closing.

Report 1B — Foundation

The 22-12-2 Funnel

The three-tier reading system behind 1,000+ acquisitions. How to read 850,000 county records down to the 2% that matter.

$97
Report 2A — Classification

The TAGG Classification System

The complete field reference. 11 TAGG categories, 35+ deed types, signal strength scores, and the Quick Reference Index.

$197
MVProScan — Backtest

The Annual Backtest Methodology

How to compare five years of CAD data to find motivated sellers while their situations are still developing.

$97
Report 3B — Offer Craft

Strategic Lowball Craft

The complete offer system — from phone qualification through signed contract. The no-weasel-clause philosophy.

$97
Report 5A — Exit Strategy

The Exit Strategy Playbook

How to read any prospect through four exit lenses simultaneously and choose the exit that serves everyone best.

$147
Free Download

Quick Reference Card

Every property type and professional type on one printable page. Free download. No catch.

Free
View All 15 Reports
About MVProspect

35 Years. Written Down for the First Time.

The MVProspect system was never a course or a product. It was a working methodology — developed in the field, refined across 1,000+ acquisitions, and used exclusively by its creator for over three decades.

Now it is a report series. Every technique, every TAGG combination, every conversation framework — documented for the first time and available to any investor willing to do the work.

Read the Full Story
"The data finds them. The read identifies them. The conversation earns the deal."
Gregg Hill Founder, MVProspect — DFW Texas
850K+
Records Processed Annually
DFW
Primary Market — Texas
FARM Program

Work the 2% In Your Market

The MVProspect FARM program places pre-identified motivated seller leads in the hands of associates working specific zip codes and cities across DFW and beyond. The platform does the identification. You work the leads.

Learn About the FARM Program